Social Media Marketing Executive & Content Writer-JD
Background Information:
STEMROBO Technologies Private Limited (https://www.stemrobo.com/ ) is an Educational Technology (EdTech) based company, focused on designing and making Innovative Electronic Devices, Software and methodologies around STEM Robotics for K-12 segment.
STEMROBO provides End-to-End Solution to K-12 schools & students for nurturing innovation & 21st century skills among young students of age 06-18 years. We offer 21st Century students an opportunity to explore, experience and bring innovation through a world class STEAM, AI, Robotics, Coding curriculum integrated with our unique & affordable Technology Products and Solutions delivered in an Online or Hybrid Model; thereby enabling and empowering students to be able to become Creative- Thinkers and Problem Solvers.
STEMROBO Technologies is also supported by Govt. of India (Ministry of Electronics & Information Technology) for Technology in Education under Electropreneur Park. We are also a part of Indian electronics and Semiconductor Association (IESA).
a. STEMROBO has been awarded by Honourable Minister Mr. Ravishankar Prasad for getting selected for Electropreneur park – Got mentioned in Twitter Handle of Shri RS Prasad, Minister of Electronics & IT, MEITY, Govt of India.( https://twitter.com/rsprasad/status/769493834652905472 )
b. STPI (Software Technology Park of India) selected STEMROBO among the top 25 startup companies and awarded us recently in the CEBIT conference Bangalore. We were awarded by Mr. OmkarRai, Director General, STPI
c. Famous Magazine Your Story Covered an Article on STEMROBO Recently. (https://twitter.com/YourStoryCo/status/943496661246136322 )
d. STEMROBO is DIPP Certified Startup as per the Ministry of Commerce, Govt of India under Flagship StartupIndia Scheme.
Job Description
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news).
- Communicate with followers, respond to queries promptly, and monitor customer reviews.
- Delivering results on key performance metrics.
- Developing and implementing strategies for companies' social media pages with a primary focus on YouTube, Facebook, LinkedIn, Twitter, Pinterest, & Instagram.
- Monitor SEO, SEM, and web traffic metrics.
- Write blogs, social media posts, website copy, email newsletters, and product descriptions
- Hunt for facts, figures, and fabulous tidbits from credible sources to make your content shine.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Design, and manage Social media Advertising campaigns and implement social media strategy to align with business goals.
- Social Media management
- Content creation, Email Marketing, Lead Generation, Lead Formatting
- Google Ad and Meta Ad knowledge
- Strategy Building for Ads and Promotional materials
- Document handling
- Research and building own content
- Comfortable with project management tools like Asana, Monday.com, Pipedrive, etc.
- Solid knowledge of Canva
- Data Administration and Management
- Develop monthly reports on emerging social media trends and Stay up-to-date with current technologies in social media, design tools, and applications.
Skills Required:
- Bachelor’s degree in marketing, digital marketing, internet marketing, email marketing, content marketing, or a related field.
- Hands-on experience in content management.
- Experience with Google, Facebook, Instagram, and YouTube Ads
- Excellent copywriting skills.
- Knowledge of digital marketing channels.
- Knowledge of software e.g. Hootsuite, Buffer, Canva, Tailwind, Sprout Social, Meetedger, Hashtagify, keyhole, trends map, Ahrefs, Stackedit, one tab, stay focused, todo list, google adsense, mailer lite, Mailchimp, etc. will be an addition.
- Familiarity with web design.
- Excellent communication skills.
- Analytical and multitasking skills.
Industry: Ed-Tech, STEM, Robotics, Marketing & Advertising, Online Media, Videography, Public Relation & Communications
Qualification:
- Bachelor’s degree in marketing or equivalent Graduates
- Experience: 0-2 years (Some experience in Ed-tech and School Domain Experience is Preferred.)
Asset: Have own Laptop